this post was submitted on 23 Jan 2026
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London PR firm rewrites Wikipedia for governments and billionaires— Founded by Keir Starmer’s comms chief, Portland helps rich clients ‘protect their reputation’ – with a shady, off-the-books service (www.thebureauinvestigates.com)
submitted 3 days ago* (last edited 3 days ago) by Beep@lemmus.org to c/technology@lemmy.world
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[–] gedaliyah@lemmy.world 121 points 2 days ago (15 children)

We honestly need to end the myth that Wikipedia is some impenetrable white tower. It can and has been infiltrated by corporate and political groups, and even creative vandals.

It's the most valuable digital property in the world. You think people break into the Louvre but can't touch Wikipedia?

[–] SkunkWorkz@lemmy.world 50 points 2 days ago* (last edited 2 days ago) (3 children)

Yep like how North Face replaced photos of many pages with photos that had people wearing their products in it. And this is probably just the tip of the iceberg, there must be plenty of stuff that hasn’t been caught yet.

[–] acockworkorange@mander.xyz 13 points 2 days ago (2 children)

Wow. Do you have a link for that?

[–] brbposting@sh.itjust.works 25 points 2 days ago* (last edited 2 days ago) (1 children)

In 2019, The North Face faced consumer backlash and apologized after its marketing agency surreptitiously added photos featuring its apparel to Wikipedia articles on popular outdoor destinations.

The North Face - Wikipedia https://en.wikipedia.org/wiki/The_North_Face

Edit: they also sent a cease & desist to The South Butt a decade before that

[–] acockworkorange@mander.xyz 9 points 2 days ago

TIL about the South Butt.

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