this post was submitted on 23 Jan 2026
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London PR firm rewrites Wikipedia for governments and billionaires— Founded by Keir Starmer’s comms chief, Portland helps rich clients ‘protect their reputation’ – with a shady, off-the-books service (www.thebureauinvestigates.com)
submitted 1 day ago* (last edited 1 day ago) by Beep@lemmus.org to c/technology@lemmy.world
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[–] SkunkWorkz@lemmy.world 45 points 21 hours ago* (last edited 21 hours ago) (1 children)

Yep like how North Face replaced photos of many pages with photos that had people wearing their products in it. And this is probably just the tip of the iceberg, there must be plenty of stuff that hasn’t been caught yet.

[–] acockworkorange@mander.xyz 11 points 17 hours ago (1 children)

Wow. Do you have a link for that?

[–] brbposting@sh.itjust.works 20 points 17 hours ago* (last edited 17 hours ago) (1 children)

In 2019, The North Face faced consumer backlash and apologized after its marketing agency surreptitiously added photos featuring its apparel to Wikipedia articles on popular outdoor destinations.

The North Face - Wikipedia https://en.wikipedia.org/wiki/The_North_Face

Edit: they also sent a cease & desist to The South Butt a decade before that

[–] acockworkorange@mander.xyz 6 points 14 hours ago

TIL about the South Butt.