this post was submitted on 17 Jan 2026
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[–] Wheaties@hexbear.net 12 points 3 months ago (11 children)

Would it be effective advertising? Yes. Would it be a profitable business model for OpenAI? Ehhhh... kinda doubt it. Advertising (and tracking) may subsidize practically all search engines, but I don't think there's anywhere near enough marketing departments with the kind of spending budget Sam Altman needs to dig himself out of the hole.

[–] plinky@hexbear.net 6 points 3 months ago (9 children)

It’s enough to finance google and meta, no? 5% of that will make him a new zuck

[–] fox@hexbear.net 17 points 3 months ago (5 children)

The difference is that what they're doing is cheap on a per-user-operation level. If Google makes $0.00001 per search, but they spend a tenth of that serving it, they come out ahead. OpenAI and LLMs generally are so massively unprofitable that they cannot recover the cost of a query through ad spend at any price an advertiser would be willing to pay.

[–] plinky@hexbear.net 3 points 3 months ago

Depends if they are more effective, innit. You are reaching demographic which likely not seeing ads, aspiring rich tech bros and bored professionals.

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