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So you could advertise on via own platform as much as you want? Billboards, sign spinners, flyers, door-to-door sales.
It would kill surveillance capitalism as we know it, I guess, but it seems like if you're killing advertising you might as well go all the way.
The small business carveout is nice, though.
Sort of.
Billboards are not owned by stores. They are owned by marketers and rented to advertisers. An additional element may be needed to require 'own space' advertising to only advertise products and/or services available at that location. (i.e. within ~100meters)
Sign spinners are being paid to display their sign. They're gone.
Flyers are not delivered with explicit consent and request. They're gone.
Door-to-door is tougher to classify because it has variance in form, but probably would be allowed on the condition that the first thing the potential customer sees is a person requesting consent and not some piece of media.
Also, I think I'd have to simplify the start to 'issuing or accepting payment' rather than targeting a single party. Advertisers and marketers should both face punishment.