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Amazon is forcibly upgrading Prime members to Alexa Plus, and users are not happy
(www.androidauthority.com)
this post was submitted on 13 Jan 2026
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They are as far as the shareholders are concerned if Amazon is telling them about different tiers of subscription. The bullshit the company spins is just as, if not more, important than the raw numbers. Especially when companies only report mandated info and the raw numbers they're referencing aren't disclosed for comparison.
Statistics is the art of making up a narrative you want to show via numbers, and finding a way to say it exists regardless of reality.
Which, as I said, means it all comes out in the wash. If revenue is +100% here and -100% there, it's 0%. Either they are looking big picture, and that's what they see, or they're zoomed in and therefore in a scenario where they would ask the follow up.
They care about revenue going up. It doesn't go up, unless it does.
except that the new subscription costs more, and has AI features. now the line did go up, and investors can be told that people want AI
It costs more? People we being automatically switched to a tier that costs more money?