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This seems shortsighted by these companies. A jury trial is way more expensive and public with a chance of paying as much or more fines anyway. Sure it takes longer to get a ruling, but that seems like a small win.
This is purely about stripping power from federal agencies.
It doesn't strip power though, it just moves it to something that hits the news cycle multiple times.
The News cycle is washed away every 12 hours. With forced arbitration and our courts corrupt and back logged to hell. Corporations just need to stall until the next republican government throws out the past cases. They don't care about spending more money if it means more power over workers and consumers.
Maybe they're betting that the telcos have more money for their legal departments than the FCC does. I wonder though if it's true that a jury can award damages in excess of the requested amount in the case of regulatory fines the same way juries can when deciding civil suits for damages. Maybe.
They might have better lawyers, but generally the big club of the government is the inevitability factor. Federal departments are basically immortal and have no profit motive to justify the continued budget.