this post was submitted on 05 Jan 2026
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Isn't Nothing practically a Chinese brand with just the marketing department working in the UK?
Yes. It is a Chinese company with american investors with non-technical jobs in the UK to be able to claim "UK company" for marketing.
Their electronics are designed only in China, the devices are programmed only in China, their software is developed in China their technical job postings are all in China for years, their CEO ran a previous Chinese owned brand (lying/misleading about the company back then too) and has worked in the Chinese phone industry for 15 years.
Their CMF line and wearables lines are all ODM'ed through various Chinese companies (for those not aware, OEM is where something is designed by a company and manufactured by another where ODM is where everything is designed by another company and the branded company just gives requirements and some input, I worked previously for an ODM kind of company) and are generic widely-available hardware marked up for brand name recognition.
Their marketing is in the UK, that's about it.
Isnโt it also called white label?
Yep, also. That is the more "business/financial" term I think.
Spez is also part of Nothing
Fuck it then.
Just an investor. Not a designer. Rich people throw money at things to get more money.
I couldn't find anything on that, do you have a source?
https://us.nothing.tech/pages/about
Holy Hell
Here in Sweden they started with fishing for funding and making press about being a Swedish company. It worked and they got hype. Then they moved to some UK tax haven and now they are apparently based on London.
I'm not very supportive of Nothing.
@whaleross @RmDebArc_5 Nothing founder is Taiwan I think that lived some time in Sweden, it is not Swedish in any sense of the word. Brittish though but all manufacturing is in China as everything else
I'm saying that they marketed themselves as a new exciting Swedish tech disruptor while doing funding rounds here in Sweden. Then swiftly left anything Sweden behind and avoiding taxes doing it.
It does seem Swedish press and even tech press still think they are Swedish though.
Also, there's a EU flag but the UK has been so stupid to leave the EU.
yeah, but they are still European though
Council of Europe, homie. The UK is still a member of that, so can use that flag.
No, the Council of Europe flag is different and it includes a white handwritten "e" all around the stars.
So confidant, yet so wrong.
https://en.wikipedia.org/wiki/Flag_of_Europe
My bad. I mixed it up with the Council of Europe "logo", which is exactly the one that I've described.
https://en.wikipedia.org/wiki/Council_of_Europe
@RmDebArc_5 @maam this is the reality of most Western businesses. Production in China and company address in the West
I had an RMA claim with nothing a few days ago and wow, did I hate it. They threw every stone they could find at me, and then managed to "forget" a part of the money they owed me.
Which is a shame, because I really dig their design. But fuck them.
The days of people preferring the US to China are over. I would buy Chinese tech over US tech any day.
There is no phone thatโs 100% Chinese or American tech anyway. Like RAM and storage comes from Korea, often the camera sensor from Japan, the lens is designed in Germany and the CPU is based on ARMโs architecture designs and ARM is from the UK.
It is fully unlockable still, though, and has custom roms, so it's under consideration for when my phone gives up the ghost. Not many brands left with easy bootloader unlocks.
I'm not too familiar how the company is managed, but I have Nothing 3. It's fine. Nothing special (unless you count the flashing lights on the back), gets the job done but so does pretty much every other android-based slab. At least it isn't full of vendor forced crap like samsung.
Nothing's headquarters is in London so by definition it is a UK company.
Just like Apple is an Irish one ๐คก๐คก๐คก๐คก๐คก
Apple's hq is in Cupertino, California
Sure, but the real apple where the californian hq buys copyrights worth billions from is in Ireland, that's why there's no profit made in cupertino or any apple store in all of usa ๐คก
So IKEA is Dutch?
Lol a UK company with 0% of their product made in the UK, it is literally just a marketing office.
Iโm pretty sure they all are
Jolla manufactures in Turkey through its partnership with reeder
The Jolla C2 is being made in Turkey. The new Jolla J2 that's up for preorder now will be ~~made~~ assembled in Finland in the old Nokia fabs.
The SoC (i.e. the chip that contains the CPU, GPU and pretty much everything else that matters too) in it is made by Mediatek. Taiwanese.
Big if true. I'd definitely try to find a way to get one if they support any of the US networks. Assuming they'll be allowed through customs... who knows what it'll be like here by then.
According to Jolla