this post was submitted on 05 Jan 2026
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[โ€“] whaleross@lemmy.world 12 points 6 days ago (1 children)

Here in Sweden they started with fishing for funding and making press about being a Swedish company. It worked and they got hype. Then they moved to some UK tax haven and now they are apparently based on London.

I'm not very supportive of Nothing.

[โ€“] kofzmann@toots.nu 0 points 6 days ago (1 children)

@whaleross @RmDebArc_5 Nothing founder is Taiwan I think that lived some time in Sweden, it is not Swedish in any sense of the word. Brittish though but all manufacturing is in China as everything else

[โ€“] whaleross@lemmy.world 5 points 6 days ago

I'm saying that they marketed themselves as a new exciting Swedish tech disruptor while doing funding rounds here in Sweden. Then swiftly left anything Sweden behind and avoiding taxes doing it.

It does seem Swedish press and even tech press still think they are Swedish though.