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I've always thought it was bizarre too. Nobody in my social group has watched it. We all know of it, obviously there was huge media coverage, we know sort of what it's about. I assume I'm just an outlier in a group of outliers, but it's still so strange. Did millions of bots go to theaters and watch it? Somebody must've watched it, or watched it multiple times. People obviously still watched this new installment. I just have no idea who. You'd think some of these people would have to be passionate about it, but... you never see or hear them. There are no people dressing up and going to AvatarCon, or even going to ComicCon AS Avatar characters. It's like it's a secret society, first rule of avatar club is nobody talks about avatar club. I don't get it.
I have watched the first one, and at the end of the day it is an extremely competently made movie. That's something that can't be ignored. The plot is cliche as hell, and it's basically doing all the worst parts of the Dances with Wolves white saviour bullshit, but at the end of the day James Cameron is an absolutely phenomenal director, especially when it comes to action, and that does a lot of work for it.
It's the kind of movie where the things that bother you tend to bother you later, because you do get caught up in the spectacle of it all. Cameron does spectacle very well, and there's an art to that.
The Avatar movies are mostly a tech demo. They're impressive when you look at the CGI, all the special effects, the audio, the 3D, the scenes...
The story isn't bad, it's just average. Competently made, but predictable. However, it makes sense when you realize the story is just the excuse to make everything else. There has to be one, but it really doesn't need to be complex as long as it gets to show what Cameron wants to show.
I think most people watch the movies to see the tech demo, and that's why, despite being some of the highest grossing movies, they don't have that big of a cultural impact.