this post was submitted on 18 Dec 2025
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Alright I know people rag on Epic all the time... but it's truly incredible how hard they keep dropping the ball. It's been SEVEN YEARS since it was created and it still feels so basic and terrible to use.
The store is drab and uses huge chunks of space just to advertise fortnite and f2p rewards. Discovery is terrible and the store is full of crypto scams and AI spam shovelware, which is ironic because Epic started off being very selective about what's allowed to be published there. The store also feels like adware because it keeps spamming random notifications and ads unless you turn it off.
The best part is that Epic constantly blames users for not wanting to leave Steam instead of admitting their store sucks. They keep spending tens of millions buying exclusives and giving away games for free rather than spending any time improving the store. Seriously, what are they doing over there?
I think Epic was very arrogant in their approach assuming consumers have no self control over buying things, so assumed they'd get them no matter what if they made things exclusive to their store. That pissed off vocal people would still not be able to resist not buying games.
Which actually is not a bad bet to make, but turned out to surprisingly not work as well as they hoped it would. And led to lingering animosity towards them that is still around years later.
And they still seem lost when it comes to trying to figure out how to win consumers over. It's like they got advice from Randy Pitchford from 2K telling them the way to win consumers over is to berate them and attack the competition.
And even when people do buy the exclusives on their store, what reason do they have to buy anything else there?
Just like the free games, it would work as advertising, to initially attract people that then decide their product is worth using. But it will never work for making people use their store for anything else as long as it's as terrible as it is.