this post was submitted on 25 Nov 2025
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Search engine algorithms drove people to write stories before recipes, unfortunately. Pages that just had recipes were deprioritized
SEO started killing the internet long before the genAI wave yeah. I was also always a bit mad at the concept in general. Surely search engine optimization is something for.. search engines, not websites? I hate that we ended up changing the way we create websites in order to appease The Machine, instead of it getting better at surfacing quality content
In theory, Google should fight all attempts at SEO.
But they infamously stopped doing that to bump some quarterly result (as sifting through them generates more clicks), and here we are.
Some food bloggers understand this and have a button to take you straight to the recipe. So many don't, though.
I just want a recipe for peanut butter cookies, not a web novel, Jan. If I want a story with the recipe, I'll go watch "Good Eats."
Even better when they have a print option, then you get a pdf of the recipe and never visit the site again. No subscribe pop up while you're trying to look up how much water to add to the pan of flaming grease