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Consumerism, Fanboyism and a feeling of superiority. In Germany Apple had a much smaller market share than in the US and people liked to show off that they can afford a Mac.
There was an open sourced culture among Apple users in the mid 90s, they had a lot of free tools for teaching, so it became a brand for artists and teachers. MS was more seen as a business brand.
That's true nearly everywhere, isn't it? Just talking about mobile OS saturation, the iPhone is mostly an American phenomenon AFAIK. Android market share globally is like 75%+, unbeknownst to many Apple users in the US apparently.
Japan as well