I am not a Tom Cruise fan at all, but on a whim I decided to rewatch this movie. I was pleasantly surprised by the rewatch.
I remembered that the movie started with a bang and was doing great until Cruise and Blunt got to the farm house then it stalled.
That was not my experience this time around. This was a really fun movie. The production values were top notch, the action was spectacular and the movie did a really good job of sticking to its logic. I also really loved the mech suits. I list this as the best use of a mech suit in a movie with District 9 and Avatar as a close second and third.
Live Die Repeat was the tagline on every (maybe not every) poster and it was often the largest text on screen, maybe you're remembering that?
It was a very early teaser trailer in theaters. No mention of Edge of Tomorrow, no mention of All You Need is Kill. Just a short trailer showing a setup of an action movie with Tom Cruise with Live Die Repeat. Probabaly a good year out from the theatrical release.