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https://en.wikipedia.org/wiki/Thought-terminating_clich%C3%A9
As the party fielded more and more candidates who championed economic-right policies in order to attract corporate donations, the idea of "purity testing" was turned into a stock phrase to attack critics using labels, instead of justifying it on its own terms.
Phrases like "moral purity" now serve two functions: firstly, to dismiss criticisms from the Left wholesale without having to discuss them directly, and secondly, to blame them for the rise of fascism.
In theory it was also supposed to serve a third function of bullying the Left into voting Democrat, but that didn't work.
Do you have any better evidence of this other than your opinion and your interpretation of a Google trend?
If you've never encountered the phenomenon, introspect.
Oh I have. I just wanted to see more evidence for the claim that it was establishment Dems pushing it. I always felt it was more an issue of the terminally online leftists who treat political alignment as a social group and an identity instead of a consistent worldview. It's a big claim, and big claims require big evidence. What was provided was not persuasive, and I'd like to be persuaded if it's actually the case.
Oh look. An additional thought-terminating cliche.