this post was submitted on 15 Jul 2025
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Woke sells product.
It used to. I mean, at least the way corporate America used to try to use inclusivity in order to reach a broader market. It was just natural to reach out to as many people as possible.
That's not how it works anymore since attention spans died broadly and "engagement" is the new currency. Everyone has realized that the new, hot form of marketing is to recast a famous movie in a way that makes everyone mad or shoehorn some social issue into an unrelated story, and then amplify the worst voices on either side of any controversy and then you will get free exposure online as millions of people argue bitterly if recasting General Custer as a black lesbian trans catgirl was okay to do or not. (I mean, I'd watch the fuck out of it.)