this post was submitted on 19 Jun 2025
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Peter, explain why they value a storage room, but would prefer to use it for musicals? Are they wanting to use it as a space to practice stagecraft or a TV room for watching them?
It's an ad for a storage unit.
"We like musicals" is code for being gay. The advertiser is trying to create an emotional connection with gay people and virtue signal to their left/liberal allies in order to bolster sales of storage space.
"Like X, but love Y" is a common refrain in advertising because it was implies that whatever the advertiser is selling (Y) will bring the potential buyer more happiness than something which is familiar to them (X).
The ad is actually funny because space is so valuable in Manhattan that having enough space to store your shit makes you happier than expressing your sexual identity.