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Media literacy and reading comprehension. Specifically, the ability to infer an intended target audience for a particular piece of work. A large part of media literacy is being able to view a piece of media, and infer the intended audience. Maybe you see an ad for pink razors, and can infer that it is aimed at women who shave. But that’s just a simple example. It should also extend to things like internet comments.
People have become so accustomed to laser-focused algorithms determining our media consumption. Before, people would see a video or comment they didn’t resonate with, infer that it wasn’t aimed at them, and move the fuck on. But now, people are so used to their algorithm being dialed in. It is to the point that encountering things you don’t vibe with is outright jarring. People don’t just move on anymore. They get aggressive.
Maybe I make a reel about the proper way to throw a baseball. I’ll inevitably get at least one or two “but what about me? I’m in a wheelchair, on crutches, have a bad shoulder, have bad eyesight and can’t aim, etc… Before, those people would have gone “this clearly isn’t aimed at me” and moved the fuck on. But now they make a point of going “but you didn’t make this specifically for me.
It has gotten so bad that content creators have started adding disclaimers to their videos, news articles, opinion pieces, etc... It’s fairly common to see quick “and before I get started, this video is just for [target demographic]” as if it’s a cutesy little thing. But the reality is that if they don’t add that disclaimer, they’ll be inundated with “but what about [outlier that the content clearly wasn’t directed at]” types of responses.