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They're also expensive as shit. You go to target to buy quirky slop. It's a glorified dollar tree with the sticker price being 10x the actual value. They have no fresh produce at any target I've seen. All snacks and juice hiding in a corner while the rest of the store sells garbage.
yeah, they have really fucked themselves up pretty good.
I remember ~10 years ago when they made this massive reorientation/redevelopment investment to have a grocery store and become the "elevated" Walmart. it seemed real weird to me. I get the appeal of the one stop shop for sure, but that shit worked for Walmart because they brought it to communities and built their logistical chain over time. groceries are a logistical nightmare of perishables and have a fuck ton of waste... which is why just a few retailers completely own the US and mostly stick to their own territories, which they lord over.
the whole benefit of the one stop shop though is the cost/time investment... which target isn't saving the shopper money, the quality improvement is negligible or non existent for many items... its not like some urban lib is gonna brag to their consumer cohort about their Target granola purchases the way they would if it were Trader Joe's or Whole Foods.
its like target tried to be everything to everyone and became nothing to anyone. which totally fits with the decision to reverse DEI initiatives. like damn, how perversely on-brand.
I'm sure the C-level execs will continue to bank mad cash while thousands of red shirts who didn't make any of these decisions are laid off. what a system.
If you walk into a place and you see a 15+% premium over Amazon for the same product then the only thing the store serves to do is sell you immediacy of a product. If you cannot wait the few hours to two days of online delivery then it's worth it to pay for their big boxes. Seems like an odd value proposition to me, but I'm not an asshole, so I don't know where they're coming form.
My partner and I were willing to shop there to avoid going into Walmart, and it was closer, but have stopped since they shit down their DEI initiative. She's a lib, but a well-meaning one so decided to join that boycott when they did it. I didn't think it would actually have an impact, but I'm glad it is.
I personally avoid Amazon as much as I can, so it has become difficult to find a lot of general use stuff now that isn't in a grocery store. Like I have no idea where to buy a kitchen trash can. Maybe I can check Staples or Office Depot, otherwise I have to make a trip to IKEA.