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Just goes to show how bending the knee to the bigot brigade doesn't work. Are more of the fat orange traitorous fuck's cult shopping there?
No.
Target did exactly what they wanted- first by hiding their Pride merch last June, and then by eliminating their diversity programs- and the only result is the people who didn't shop at Target still aren't, but the people who did shop there are taking their business elsewhere.
Soon Target's going to have to either try to reverse course to save face with their former clientele, or they're gonna have to double down in an effort to attract more MAGAts to their rotting corporate corpse. And as InBev learned with Dylan Mulvaney, that's not a decision you want to fuck up.
they should learn the lesson from appeasing hitler with sudetlands.
Hey, I'm Czech and I do not want Target to own our borders!
It's more than that. The right wing dollar doesn't come back. They use bud light as an insult still. The queer community will be marketed to if you do right by us. Break that trust and it can be earned back. The right wing community will instead declare your product their anathema.
Which is how it should go, because it give corporations incentives to do socially moral things.
InBev stock is up 1.6% over the last year. If you'd bought stocks this January, you would have made about 30% profit.
InBev is doing fine, because they own over 600 brands globally.
Bud Light sales however are not doing fine. Its sales are down about 40% compared to pre-2023 levels, and has dropped from most-popular to third most popular beer. They pissed off the no-taste mouthbreathing MAGAts who were their primary customers by mailing Dylan one fucking can, and then pissed off everyone else when they threw Dylan under the bus immediately because the MAGAts started all bleating about it.
Target is now literally in that same position.
So the boycott was pointless, as indicated. I also saw people saying they were going to boycott InBev, and they clearly had an impact for some period of time, along with the Bud Light boycotters, yet here we are. Also, you mentioned InBev, not Bud Light.
My dude, it sounds like you're being needlessly accusative.
I never said InBev was in trouble; I said they fucked up their response to the Dylan Mulvaney backlash. Which they absolutely did, and it caused their most popular American beer brand to lose sales.
A lot of people at the time were (correctly) pointing out that most of the beers the MAGAts decided to switch to in their performative protests were also owned by InBev.