this post was submitted on 16 Mar 2025
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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)
submitted 5 days ago by Xatolos@reddthat.com to c/technology@lemmy.world
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  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[–] DrCake@lemmy.world 18 points 5 days ago (1 children)

Apple has had so many misses recently. The current AI stuff, Vision Pro and maybe the 16e (too early to tell) form stuff that has released. But also this Siri AI, Air Power wireless charging pad, Apple Car project.

The Apple Watch is probably the last hit they had (the M series chips are good but not really new products, but maybe that’s me being overly harsh)

[–] schizo@forum.uncomfortable.business 11 points 5 days ago

maybe that’s me being overly harsh

That's actually probably fair: the M-chips are impressive, but they're just an evolution that's come out of the A-series stuff for their phones.

Which, of course, Apple bought and did not actually create. (I'll let someone else argue the merits of buy vs do it yourself, especially when you give your aquisition endless R&D funds to make good shit.)