this post was submitted on 16 Mar 2025
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Biggest issue is they had a huge marketing campaign based on all these things Apple Intelligence could do, with dates saying when it will come and that you needed to buy the newest iPhone for them to happen. Those dates have come and gone and still no signs of it. If the next iPhone comes out and they still haven't released it, they risk a huge lawsuit of mis-advertising. It doesn't matter whether users use the feature or not, it was advertised, and very directly.
Normally, Apple is cautious/careful how they phrase things about their devices so they could back away if something doesn't go right or doesn't do what was suggested/implied. But they can't this time.
Everyone who cheer-led the AI garbage trucks moved up in the world. Across the board. All over ther world.
Turns out they were very, very wrong and quite stupid.
Now Apple (and everyone else) has to roll all that back and try to save face.