this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] hildegarde@lemmy.blahaj.zone 182 points 1 week ago (6 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] EarthShipTechIntern@lemm.ee 4 points 6 days ago

And the cybertruck is hardly a pickup truck. What were you saying?

[–] Hideakikarate@sh.itjust.works 116 points 1 week ago (3 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[–] deegeese@sopuli.xyz 52 points 1 week ago (1 children)

A bad pickup truck is still just a pickup truck.

[–] essteeyou@lemmy.world 9 points 1 week ago (8 children)

Yep, what else could you call it? It's not a hatchback, a sedan, a convertible, a sports car, etc.

[–] madjo@feddit.nl 2 points 6 days ago

A kid's drawing of a car come to life.

[–] nightwatch_admin@feddit.nl 2 points 6 days ago
[–] Kalysta@lemm.ee 1 points 6 days ago
[–] deegeese@sopuli.xyz 71 points 1 week ago (1 children)
[–] eestileib@sh.itjust.works 12 points 1 week ago
[–] homesweethomeMrL@lemmy.world 29 points 1 week ago

An enormous mistake?

[–] grue@lemmy.world 22 points 1 week ago* (last edited 1 week ago) (1 children)

It's an Ute (as the Australians et al. call it), like the old El Camino etc.

Real pickups have body-on-frame construction with cabs and beds bolted onto the chassis separately, so that the bed can be removed and replaced with a specialized/custom one if necessary.

[–] TheRecursor@lemmings.world 9 points 1 week ago

Calling it a ute implies some degree of utility.

[–] corsicanguppy@lemmy.ca 4 points 1 week ago

The worst El Camino ever?

[–] Ilovethebomb@lemm.ee 42 points 1 week ago (1 children)

Most pickup truck owners don't do that either.

[–] Noel_Skum@sh.itjust.works 14 points 1 week ago

Maybe in the US they don’t…

[–] Gormadt@lemmy.blahaj.zone 18 points 1 week ago

And more ground clearance

[–] Nollij@sopuli.xyz 50 points 1 week ago (4 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] faltryka@lemmy.world 133 points 1 week ago (4 children)

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[–] SouthFresh@lemmy.world 90 points 1 week ago (2 children)

Other truck makers tend to let their vehicles fully render.

[–] sugar_in_your_tea@sh.itjust.works 11 points 1 week ago (1 children)

I will hand it to Tesla, iterating on the Cybertruck design must have been really fast.

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[–] radiohead37@lemmynsfw.com 5 points 1 week ago

Gotta save some polygons.

[–] DogPeePoo@lemm.ee 31 points 1 week ago (6 children)

The Lightning really is a nice looking truck.

The trapezoid Minecraft ~~Cybertruck~~ Deplorian— not so much…

[–] Bob_Robertson_IX@discuss.tchncs.de 9 points 6 days ago* (last edited 6 days ago)
[–] MelodiousFunk@slrpnk.net 18 points 1 week ago (1 children)

Deplorian

I'll be borrowing that one.

[–] laurelraven@lemmy.zip 4 points 6 days ago

See also:

  • wank panzer
  • swasticar
  • incel camino
[–] ProgramingPotato@lemmy.world 5 points 1 week ago

Hey, that is a very hurtful thing to say about Minecraft. Please don't compare it to that rolling dumpster fire

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[–] Rocketpoweredgorilla@lemmy.ca 15 points 1 week ago

I'm not a Ford guy, but they do look pretty good.

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[–] spankmonkey@lemmy.world 27 points 1 week ago (1 children)

They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

[–] homesweethomeMrL@lemmy.world 18 points 1 week ago

Well yeah, but to be fair, they were lying.

[–] Damage@feddit.it 11 points 1 week ago (3 children)

Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

[–] Nollij@sopuli.xyz 2 points 1 week ago

I have no need for a truck, and I still considered getting one. The Lightning is very impressive all around.

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[–] roofuskit@lemmy.world 6 points 1 week ago (9 children)

I'm assuming the electric f150 has greater than 1 wheel drive?

[–] ShepherdPie@midwest.social 3 points 1 week ago

Actually most vehicles are only 1-wheel drive unless they have a locker or similar installed (4x4 would be "2-wheel drive").

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[–] ObviouslyNotBanana@lemmy.world 17 points 1 week ago (1 children)

To be fair, it's valid to cater to niche markets.

However, that wasn't what Tesla was aiming to do.

[–] kreskin@lemmy.world 40 points 1 week ago (2 children)

cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.

[–] reseller_pledge609@lemmy.dbzer0.com 35 points 1 week ago* (last edited 1 week ago) (1 children)

Try and fail to look rugged. They just end up looking like the douche nozzles they are.

[–] pelespirit@sh.itjust.works 12 points 1 week ago

They're a comedy show on wheels. They always lighten my mood when I see them. I'm a little smug too, knowing if I had that much money to blow, it wouldn't be on one of those.

[–] ObviouslyNotBanana@lemmy.world 9 points 1 week ago* (last edited 1 week ago)

Which is a very niche market. I'm not part of that market.

[–] NeoNachtwaechter@lemmy.world 8 points 1 week ago (1 children)

pickup trucks are hardly a niche product

Tanks camouflaged as pickup trucks are.

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