There's lots. A pretty easy example:

Person 1: I like my truck Person 2: I prefer my EV, trucks consume too much fuel.

P1: trucks have to consume so much fuel because that's what makes them powerful P2: but most people don't need that much power, trucks are unnecessary.

P1 (feeling attacked, goes into a defensive mentality): I need a truck and lots of other people do too. (Continued rationalizations of why trucks are necessary) P2 (unmoved in their opinion): I still don't think they're necessary for the average person.

P1: (further rationalizations as to the everyday benefits of a truck) P2 (still unmoved in their opinion)

P1 successfully convinced themselves of the benefits of owning a truck.

This is will known to marketing too. Most vehicle advertising is not to get you to buy a (insert vehicle here), but instead, get those with (insert vehicle here) to be so proud of how great their car is, that they convince you to buy (insert vehicle here).