I mean... Medals are like candy in the military. There's 4 medals that make people pay attention. A purple heart, a silver star, a service cross, and the congressional medal of honor. Most people won't be awarded any of them, and of those who are awarded, they will likely not receive more than one their entire career.

There's like 20 other medals that you'll receive more than once and amount to, "I was on active duty at X time and didn't get in trouble". So a lot of soldiers don't really care about their own medals.