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Why Google Search is Falling Apart. - YouTube
(youtube.com)
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Some would counter that 3rd parties have been manipulating google search results, and that is true, but it overlooks the fact that Google is largely responsible for incentivizing that kind of behavior. Google is an advertising company that has a search engine and they pay sites to host their ads because on site traffic so those sites in turn try to manipulate google search results to increase their traffic.