In another recent example, a film in the Vice world news Investigators series about Saudi crown prince Mohammed bin Salman was deleted from the internet after being uploaded.

Five years ago the company paused its work in Saudi Arabia following the state-backed murder of journalist Jamal Khashoggi but has since enthusiastically embraced the kingdom.

This time around, rather than pulling back from the country and enabling such pieces to be published, Vice, which last week was bought out of bankruptcy, is rapidly expanding in Saudi Arabia, as part of a wider strategy of shifting away from news and towards lifestyle content.

Until recently, ordinary Saudis feared a visit from the Committee for the Promotion of Virtue and the Prevention of Vice, a powerful religious authority that enforced strict Islamic morals and cracked down on youth culture.

Saudi Arabia’s national investment fund has already bought Newcastle United, managed to wrestle partial control of golf and is paying unprecedented sums to lure some of the world’s top footballers to the country.