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Mozilla to expand focus on advertising - "We know that not everyone in our community will embrace our entrance into this market" (blog.mozilla.org)

submitted 1 month ago by golden_zealot@lemmy.ml to c/firefox@lemmy.ml

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[–] merde@sh.itjust.works 29 points 1 month ago* (last edited 1 month ago) (1 children)

Advertising will not improve unless we address the underlying data sharing issues, and solve for the economic incentives that rely on that data.

thanks to Mozilla for assuming the responsibility of improving advertising

We can’t just ignore online advertising — it’s a major driver of how the internet works and is funded. We need to stare it straight in the eyes and try to fix it. For those reasons, Mozilla has become more active in online advertising over the past few years. - MARK SURMAN, PRESIDENT, MOZILLA source

if we stay with that metaphor of "We need to stare it straight in the eyes and try to fix it", it's not difficult to imagine Mark and Mozilla being swallowed by the monster he's "staring straight in the eyes" :/

i hope they can filter the shit Mozilla will include in Firefox from mull and mullvad

[–] wizardbeard@lemmy.dbzer0.com 20 points 1 month ago (1 children)

She's not particularly wrong, but this highlights the problem for me.

Why does the corporate arm behind one of the last "free" browsers out there need to become involved in this clear conflict of interest?

Why does this need to be developed as core functionality in the browser codebase instead of as an addon like most of the previous experiments?

There is repeated insistence that this is key to the future of the web. I don't neccessarily disagree. I disagree entirely that this should have any direct contact with the Firefox project. Create a separate subsidiary within Mozilla for this shit. Anything to maintain a wall between the clearly conflicting goals.

This all reads like a new CEO coming in hungry to make a mark rather than actually just be a steward to keeping business as usual going.

[–] merde@sh.itjust.works 5 points 1 month ago

She's not particularly wrong,

yes, and that's the saddest part