I'd argue it's the opposite. NFT's are an actually useful technology - it nicely creates a distributed open leger to track digital ownership. But the technology was basically used to run a scam before anything else - now every use of it has to convince people it's not a scam before you can get to the idea itself

These people are literally just taking money to release pollution and telling customers that it's fighting X units of global warming.

They're not testing the technology - there will be no measurable results at this kind of scale. They're not perfecting the technology - they're literally just releasing it out in the desert

This is just a scam - I don't think it's a particularly good concept to start with. But even assuming this is a good approach, they're not boosting the technology, they're using it illegally and irresponsibly