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Want to go to a "controversial" sub that doesn't do front page bootlicking for billionaires and/or "influencer" sociopaths? Too bad, you need to log in. I have nothing left to log in with because fuck that.
Want to go to a less controversial but still cringe sub? Here's an introduction blurb and the rules but you need to log in. Like and subscribe. Ring the bell to keep ahead of future notifications. Eat Feastables. Eat the bug vomit chocolatey bar. 
Yeah it still sucks. In fact, I would say it's worse. I believe these days as intended is using the Reddit App, which I will never install.
It seems like that because that was exactly what happened. They killed the 3rd party apps then released their own shitty app
Their shitty app was out for a while before they killed the 3rd party apps, but nobody used it because it was so shitty.
The reddit app is still better than every single lemmy frontend
This is wrong. Reddit app has ads, collects data, no UI customization, ect and runs like ass on old phone.
It has ads in it, so that's definitely false
half that and half it being a super waste of time and money to make their web UI work well on small screens on mobile browsers which already don't work very well in general (and the web doesn't in general either).