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this post was submitted on 25 Aug 2024
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That doesn't really work either, see pre release coverage for Deliverance: Kingdom Come and aside from a few articles during early crowdfunding about how they were naughty bad people for not having black people in a game set in a few square kilometers of 15th century Bohemia and having a "female character DLC" (the game has a fixed protagonist and the DLC lets you play from the perspective of another character, framed as her telling the MC about how she managed to escape the attack on their village). After the articles about them being racist and sexist for that, there was basically radio silence until it launched and was too big a deal to ignore.
They shouldn't have taken that lying down, but at some point you do have to hope that people can tell who's bullshitting. If your work is genuine and you stand by it in the face of criticism, the criticism just gets people talking about you in a positive way - look at how game journalists covered BG3.
People complain like hell when you go the opposite direction and pump up the diversity for its own sake too. That's what sucks about culture wars, nobody's on the same page anymore. You can do either thing in a good way, but people can tell when it comes from an ethos and not just corporate interests.
Art in general comes with this struggle. Not even in a video game are you going to be able to be all things to all people without completely diluting your creative work. That's part of why I really worry about bigger budgets in games, that higher investment comes with a lot of risk averse executives who aren't going to be as happy with output that doesn't hit every segment of the market. You have to be willing to take risks to make anything that has value to anyone other than shareholders.