OpenAI says it has released new policies for an artificial intelligence tool called Sora 2, in response to concerns from Hollywood studios, unions and talent agencies.
The tool allows users to create realistic, high-quality audio and video, using text prompts and images.
"It's about creating new possibilities," OpenAI promised in a promotional video for Sora 2. "You can view the power to step into any world or scene, and letting your friends cast you in theirs."
But with Sora 2, some creators have also made fake AI-generated videos of historical figures doing things they never did. For example, Martin Luther King, Jr. changing his "I Have a Dream" speech, Michael Jackson, rapping and stealing someone's chicken nuggets, or Mr. Rogers greeting rapper Tupac Shakur to his neighborhood.
Some videos reimagined the late Robin Williams talking on a park bench and in other locations. His daughter Zelda begged fans to stop sending her such AI-generated content, calling it "horrible slop."
"You're not making art," she wrote on Instagram, "You're making disgusting, over-processed hotdogs out of the lives of human beings."
Last year, California's governor Gavin Newsom signed a bill requiring the consent of actors and performers to use their digital replicas.
Now, the talent agencies and SAG-AFTRA (which also represents many NPR employees) announced they and OpenAI are supporting similar federal legislation, called the "NO FAKES" Act.
The Motion Picture Association, which represents major Hollywood studios, said in a statement that since Sora 2's release, "videos that infringe our members' films, shows, and characters have proliferated on OpenAI's service and across social media."
Duncan Crabtree-Ireland, the national executive director of the union SAG-AFTRA told NPR last week that it wasn't feasible for rightsholders to find every possible use of their material.
"It's a moment of real concern and danger for everyone in the entertainment industry. And it should be for all Americans, all of us, really," says Crabtree-Ireland.

Because of Ronald Reagan obviously.