The reason that this is news is because it allows malware to embed itself into the processor microcode once kernel is breached. IE: If it is exploited for compromise, you either have to have the knowledge and hardware to reset the processor microcode manually (Requires an SPI flash tool) or you toss the hardware entirely. There's no just 'blow the drive away and reinstall the OS' solution available.

It’s important because it allows them to directly modify the CPU’s microcode. Basically, the CPU has its own set of instructions, called microcode, which controls how the chip functions on a physical level. If they manage to change your microcode, even a full system reformat won’t kill the virus; You’ll need to either re-flash the CPU (which is not something the standard user or even power user will know how to do) or replace the entire CPU.

That being said it builds up vulnerabilities in anti-cheats to another beautiful crowstrike like domino cluster fuck

I personally agree. I think it's being somewhat overhyped. If step one is physical access to get things rolling... like for sure some machines are in more public areas than others. But for me, someone would have to break into my house first, then access my machine, just to run exploits later. The exploit is pretty massive, but I think needs to be tempered with "first they need physical access". Because physically controlling machines has always been number 1 for security.