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What do you want to have in a Lemmy instance?
(ponder.cat)
A community to talk about the Fediverse and all it's related services using ActivityPub (Mastodon, Lemmy, KBin, etc).
If you wanted to get help with moderating your own community then head over to !moderators@lemmy.world!
Learn more at these websites: Join The Fediverse Wiki, Fediverse.info, Wikipedia Page, The Federation Info (Stats), FediDB (Stats), Sub Rehab (Reddit Migration), Search Lemmy
Honestly at this point there's a fairly large number of instances so yours would need a selling point to even begin. And that's before taking things like owner behaviour and strictness into consideration because the instance theme and tools will always be the first impression.
"Generic catch all instances" are common. You can only build up a user base if existing people are willing to ditch their own. What are yours doing that the current ones do not?
And then I would start looking at the details like what would uptime be, how much are you yourself making an effort to contribute and expand, etc