Ifixit has been a community driven repair site for over 20 years. It was indispensable for repairing apple laptops when they were still transitioning to Intel from PowerPC. I haven't kept up with all the changes, but they sell tools and parts now. Even from a jaded perspective one can see the right to repair is in their best interest.

To me it's starting to sound more like bad labeling or awareness campaign. It makes some sense if it's "carpools are allowed to use the bus lane", not so much when it's "here is a lane to make it easier to carpool".