Meet London businessman Matt Clifford.
Keir Starmer wants AI at the heart of government. This week, the Prime Minister unveiled plans to digitize the UK civil service using AI, claiming it could save up to £45 billion.
Oh, and the man in charge? His name is Matt Clifford.

https://sifted.eu/articles/matt-clifford-to-oversee-ai-revolution-news
But while the government boasts about its ambitions, it has been less forthcoming about the business interests of the architect behind its flagship AI policy.
Entrepreneur First, the investment firm Clifford co-founded and co-owns, holds stakes in 449 tech companies. He also has dozens more holdings in his own name. Despite his central role in shaping AI policy, these financial ties were not publicly disclosed.
Documents obtained through the Freedom of Information reveal Matt Clifford has stakes in at least 8 companies involved in the Startup Coalition—an influential industry group funded by big tech.
The Startup Coalition has lobbied in favour of the UK government’s controversial plan to exempt AI firms from copyright law. This proposal is opposed by artists and the media
https://www.theguardian.com/technology/2025/feb/25/why-are-creatives-fighting-uk-government-ai-proposals-on-copyright
https://pressgazette.co.uk/media_business/copyright-ai-ft-right-wrong-opt-out-exemption/
Labour ministers have met with the group to discuss AI regulation and copyright issues once a month, on average, records show. The Startup Coalition also receives funding from Google, which stands to benefit from AI copyright exemptions.
Professor Gina Neff, director of the Minderoo Centre for Technology & Democracy at Cambridge University, told Democracy for Sale that government should talk to a wider circle of experts.
“There are many in civil society who are frustrated at the lack of access to tech policymaking in government. The UK has incredible expertise in AI, and we want to see that diversity reflected in decision-making.”
Matt Clifford helped establish the UK’s AI Safety Institute—recently rebranded the AI Security Institute, reportedly to align with the Trump White House’s AI approach. He is widely regarded as a respected expert in the field. Starmer accepted all 50 recommendations from his AI plan, published in January.
However, some in the tech and media sectors are uneasy about his influence.
“Of course, you want entrepreneurs involved” one industry source told Democracy for Sale. “But you don’t give one man—who runs the firm with the most AI investments in Europe—the job of writing the policy, then accept all his recommendations the same day he publishes his plan.”
The Department for Science, Innovation and Technology and Matt Clifford have yet to respond to requests for comment.
In december 2023, Reuters found Tesla systematically lied to customers about the range of their cars
👉 https://www.reuters.com/investigates/special-report/tesla-batteries-range/
In 2023, the New York Times exposed how Tesla lied about the safety of his self-driving mode. Engineers told Musk the system wasn't safe. He told them to shut up. As a result of his lies, several people were killed:
👉 https://www.nytimes.com/2023/01/17/magazine/tesla-autopilot-self-driving-elon-musk.html
Guess how Elon Musk reacted ? Did he resign? Nope. He went on the offensive.
He tells people to avoid "legacy media" (news organizations doing real journalism) and trust shady podcasters. He also ensured links to Reuters and the New York Times articles can't go viral on X
https://www.washingtonpost.com/politics/2024/11/27/musk-x-throttle-links-threads-bluesky/
https://techcrunch.com/2023/08/15/x-formerly-twitter-slows-down-access-to-threads-the-new-york-times-bluesky-and-more/
Elon Musk's greatest skill is his ability to lie without absolutely any shame.
Tesla was created by Marc Tarpenning and Martin Eberhard. Elon Musk joined the company, took over. Then he sued them both. He bought the title "cofounder" with a secret legal settlement. Now, he calls himself the cofounder.
https://www.tesla.com/elon-musk
He's also "Chief Engineer" at Space X. That's another title he bought too, as he owns the company. He's actually not a real engineer. He has a degree in finance.
Just like he is the co-founder of PayPal by most publications. When in reality his company merged with the company that created PayPal. He only worked for the company for a few months after they merged before being fired.
He has a habit of smearing innocent people. He once called an innocent man a pedophile and hired investigators to dig dirt on him.
https://www.cbsnews.com/news/elon-musk-ignores-tesla-board-and-keeps-tweeting
He did the same thing when taking over Twitter. He called twitter executives “scum”, “dishonest” and “thieves”.
He described USAID as a criminal organization. Yet, not a single USAID worker will be prosecuted. Because there is absolutely no evidence that USAID workers misappropriated any money. This is just how Elon Musk operates. Lying. Smearing innocent people. Because, unfortunately, some gullible fools believe him.
This dude just lies shamelessly. Even his video game performance is based on cheating.