What's really happening here is that advertisers can use the Reddit Ads Manager to create normal user posts and then pay to make them appear prominently on the site and in the app as promoted posts, aka adverts.
Look it's not exactly revolutionary or new, google search has been littered with promoted ad results for years. But I still hate it. Fuck off, reddit. No respect intended. Icky. So glad I stopped using it.
I mean it's nuanced yeah?
Am I gonna talk to a journalist about a sensitive thing like DIY that could trigger brainwashed regressive people? Fuck no.
Am I gonna blast on all channels that we are in a climate crisis and inequality crisis and housing crisis and? Yes, yes I think I will.
And that's my decision for me. Some people are understandably never comfortable talking. Let alone to journalists lol!