VR/AR test to test dangerous and difficult scenarios like what we expect level 5 autonomous vehicles be able to handle.
Dangerous weather, emergency conditions, evasive driving/emergency maneuvers, car failures, etc.
Automated test in test booths, much faster throughout, far less lines than waiting on a single tester to waddle their way from one car to the next.
Unpopular opinion: the less people use ad block, the better the experience of those using ad blockers.
Remember the days before ad block detection and nag?