this post was submitted on 08 Sep 2026
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Mildly Infuriating

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133
'Coyote vs. Acme' rightsholders are sending illegitimate DMCA notices to cancel their own free advertising (lemmy.world)
submitted 3 days ago* (last edited 3 days ago) by MrKaplan@lemmy.world to c/mildlyinfuriating@lemmy.world
13 comments fedilink hide all child comments
 

The apparent rightsholders of the "motion picture recording of 'Coyote vs. Acme'" believe that it is in their best interest to send DMCA takedown notices to Google for free advertising of their movie.

The company "CTW Anti-Piracy 2", acting on behalf of "Altitude Film Sales" or "Altitude Film Sales 2", believe that people should not be allowed to share trailers or news articles related to the movie 'Coyote vs. Acme' and have therefore decided to send a DMCA notice to Google to remove 19 post URLs on Lemmy.World from Google search results, as this is clearly "unauthorized distribution".

I'm mostly mildly infuriated by them only sending this to Google, not to us, as I'd gladly take down any free advertising for them should they desire this, instead replacing it with posts about their malicious abuse of DMCA.

I'm obviously not going to appeal this to Google, as I neither care about Google nor am I willing to spend any time on restoring their free advertising in Google results.

Listed URLs:

Lumen notice: https://lumendatabase.org/notices/95982857

top 13 comments
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[–] ToiletFlushShowerScream@piefed.world 55 points 3 days ago (2 children)

I’m convinced DMCA now just AI agents acting without human oversight.

[–] MrKaplan@lemmy.world 18 points 3 days ago

Given the amount of false notices in the past (not to us, in general), there is absolutely a ton of automation without human oversight in there, and that was already the case long before AI.

Companies like "CTW Anti-Piracy 2" and "Altitude Film Sales" or "Altitude Film Sales 2” (not sure if there are multiple types of Altitude Film Sales, the Lumen notice lists them with a 2 but the complaint text without) clearly don't care about the damage they do to their own reputation. In the end, most people won't care anyway and it won't meaningfully harm their reputation even if they fuck up on a significantly larger scale. It's not like they'd have to fear any legal repercussions for these false statements either, as the only part they swear under penalty of perjury is that they are authorized by the copyright holder.

[–] osaerisxero@kbin.melroy.org 8 points 3 days ago

Before it was human agents acting without human oversight so that tracks

[–] Wispy2891@lemmy.world 22 points 3 days ago

there should be some kind of zero tolerance about false claims, send a false dmca notice and you'll be banned forever to send new ones. create fictitious entities to spam the system? your work becomes public domain

[–] AviAdi@lemmy.world 32 points 3 days ago (1 children)

Lol I was just about to go to see this movie. Instead I'll just watch in on the seas. Argh matey

[–] NuanceDemon@lemmy.dbzer0.com 2 points 3 days ago

Surprisingly good but obviously very silly.

[–] GreyEyedGhost@piefed.ca 14 points 3 days ago

Back in the old days, 1999 to 2001, there was a website where people posted TV commercials, watched them, and commented on them. This treasure trove of free advertising and feedback was taken down due to copyright infringement.

[–] jordanlund@lemmy.world 12 points 3 days ago

I wonder if they are also demanding those sources remove their legitimate news articles as well...

[–] Kolanaki@pawb.social 6 points 3 days ago

They're scared about the premise of the film but clearly haven't seen it.

Spoiler:

Coyote loses the lawsuit

[–] CultLeader4Hire@lemmy.world 4 points 3 days ago (1 children)

Why is your name red to me MrKaplan?

[–] davidgro@lemmy.world 7 points 3 days ago (1 children)

They are an admin. Not a mere moderator.

[–] northernlights@lemmy.today 2 points 3 days ago

Lol more people who think Google = Internet