cross-posted from: https://startrek.website/post/44201153
As the US financial markets, politicians and entertainment media obsess about mergers and moving production of US scripted shows back to the United States, this seems like an enormous reality check. The United States provides less and less of the scripted entertainment globally.
It squashes the long held beliefs that the world watches/prefers American popular entertainment exports over those made at home or in other countries and regions.
There’s a new global leader in greenlights.
Over the first half of 2026, Asia surpassed both North America and Europe to become the world’s leader in streaming scripted orders, the researchers at Ampere Analysis have found. From January through June, 36 percent of “first-run scripted TV orders from the leading global streamers” (Prime Video, Apple TV+, Disney+, HBO Max, Netflix and Paramount+) originated in the APAC (Asia-Pacific, which encompasses countries in East Asia, South Asia, Southeast Asia, and Oceania) region.
What’s unfortunate for members of this instance is that, in this process, it’s science fiction and fantasy that are being crowded out on the major streamers. (Perhaps that’s because English speaking science fiction and fantasy viewers are less willing to give scripted shows in and films in other languages a try…? )
Here’s a chart of the trends :
As a Canadian, who sees many of our Canadian productions obscure that they are set in Canada or even outright pretend to be in the USA even when based on Canadian source material, I hope that this means that we can tell our own stories without having to obscure our identity for distribution to international audiences.
