this post was submitted on 21 Aug 2026
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[–] brucethemoose@lemmy.world 15 points 6 days ago* (last edited 6 days ago) (1 children)

Meta is not the only smart glasses maker, but its AI glasses are by far the most popular.

The tech giant invested heavily in promoting them, collaborating with celebrity influencer Kylie Jenner on a pair of Ray-Bans featuring an AI assistant that speaks in her voice. The campaign featured billboard ads and a video spot showing Kylie simply enjoying wearing the glasses, without necessarily highlighting their practical features.

Consumers are so freaking gullible, in aggregate…

It amazes me.

I honestly do not see the appeal of this kind of advertising; it makes me actively not want to buy the thing for a plethora of reasons. Why should I care what X celebrity does? How much of that ad is in the product’s cost? Why should I buy without researching thoroughly? Why would I believe the ad, given how many ads lie or fudge? And that’s setting aside everything I know about Meta.

I’m starting to think it’s a neurodivergence or antisocial thing. As apparently I’m a tiny minority, and this sort of marketing works like magic, on millions of people.

[–] GolfFoxtrotLima@sh.itjust.works 4 points 5 days ago (1 children)

Yeah, this unfortunately. You and me both, I don’t like the ai pervert glasses

[–] brucethemoose@lemmy.world 3 points 5 days ago* (last edited 5 days ago)

Well, even if it wasnt perv glasses: why would I buy something because Kylie Jenner hawks it in a commercial?

Or... I dunno. Adam Savage and Jamie Hyneman?

Who cares?

I don't care if its the Dalai Lama and actually Jesus selling chocolate; I don't trust some commercial, as the incentive is peverse. I don't get why people are so swayed by them. I suppose it buys awareness that something exists... but thats it.

[–] Mediaburn@lemmy.zip 10 points 6 days ago

I keep wondering who is the idiot that would by junk like this...

There is an old saying "Never hit someone wearing glasses".

But these days, "If someone is wearing Meta glasses, punch them directly between the eyes"

[–] wedge@multiverse.soulism.net 8 points 6 days ago (1 children)

Odd choice of words for “zero demand”

[–] matlag@sh.itjust.works 6 points 6 days ago* (last edited 6 days ago) (2 children)

I think you grossly underestimate the number of perverts out there, and severe their cases are.

[–] Trilogy3452@lemmy.world 6 points 6 days ago (1 children)

Or naive people buying because "cool tech"

[–] courval@lemmy.world 0 points 6 days ago

Call them by their shameful name: dumb people

[–] borkborkbork@piefed.social 2 points 5 days ago

and pedos. these things are going to be used to creep on children.

[–] nuko147@lemmy.world 3 points 6 days ago (1 children)

9 million people (7 million sold just in 2025) are spying and recording others...

And they expect even more next year... Meta is going for 20 million production for 2026... Maybe 30 million if trends keep..

[–] borkborkbork@piefed.social 2 points 5 days ago

yep. and meta keeps putting face-id tech in the API, but then saying they won't do it, but then putting it back in.

we're a couple of steps away from a surveillance state with eyes in the crowds.

[–] Kolanaki@pawb.social 1 points 5 days ago

If we all start going around in the nude, they wouldn't be able to monetize their videos. 😌

[–] shortwavesurfer@lemmy.zip -4 points 6 days ago (2 children)

Get yourself a very powerful pocket laser, and if somebody is wearing one of these, shine it directly into their eyeballs.

There are consequences for being a glasshole.

[–] phoenixz@lemmy.ca 12 points 6 days ago (2 children)

Don't do that

I get the point, but that will instantly destroy someone's life and land you justifiably in jail for a very long time

[–] matlag@sh.itjust.works 2 points 6 days ago

Not talking about potentially blinding an idiot who was wearing them but was not doing any wrong usage.

[–] shortwavesurfer@lemmy.zip 0 points 6 days ago

Hmmm, good point.

Might get you in the news too, like Florida man burns out meet-a-glass-wearers eyeballs with high-powered laser.

Might make others think twice about it.

[–] explodicle@sh.itjust.works -1 points 6 days ago

With all the evil happening around us, your revenge fantasy is on perverts with cameras?

[–] AbidanYre@lemmy.world 175 points 1 week ago (5 children)

As demand for Meta AI glasses explodes

Is it though?

It's like when a republicans book makes it to a top sellers list, it's really just them buying thousands of copies to make it look like it's going well.

[–] Blibly@lemmy.world 64 points 1 week ago (1 children)

The people demand meta glasses! And AI! And pedophiles! And transphobia! And dying of easily preventable diseases! And the people want to shit their pants until they die!

The people want these things we promise!

[–] Arrandee@lemmy.world 22 points 1 week ago (1 children)

Thank you for your attention to this matter

[–] Bebopalouie@lemmy.ca 17 points 6 days ago (1 children)
[–] DaveyRocket@lemmy.world 2 points 6 days ago

The only hat I’ve ever wanted to wear.

[–] DarrinBrunner@lemmy.world 52 points 1 week ago* (last edited 1 week ago) (7 children)

Exactly one year ago, EssilorLuxottica told its investors that the Ray-Ban Meta glasses had sold 2 million units so far, a period spanning from the launch in October 2023 until February 2025.

Now, during its Q4 2025 earnings report, the company announced that it sold 7 million units of Ray-Ban and Oakley smart glasses in 2025 alone – meaning more than triple that of 2024. This suggests that around 9 million have been sold to date since the launch of Ray-Ban Meta two and a half years ago.

"Explodes" might be a bit of hyperbole, but sales have been increasing, and are projected to continue. This doesn't mean it will happen of course, and the numbers are in dollars, not in units sold, so inflation is at play here.

[–] bonesawmcl@lemmy.world 10 points 6 days ago

That chart is not about "AI smart glasses" (the ones with cameras and such), but about actual glass that has some "smart" functionality inside. Such as dimming or going opaque on command. So kinda relevant to this discussion.

[–] AbidanYre@lemmy.world 1 points 6 days ago

I don't have the background to tell if 7-9 million is big numbers in the global sunglasses market.

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[–] Sciaphobia@sh.itjust.works 30 points 1 week ago

Press [X] to doubt.

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[–] cecilkorik@lemmy.ca 90 points 1 week ago (1 children)

This feels like marketing disguised as criticism.

[–] kylie_kraft@lemmy.world 54 points 1 week ago (2 children)

It is starting to feel like Meta is actively catering to the contrarian douche market, like the idiots who bought Cybertrucks. This also increases the likelihood of creep shots because there is bound to be a lot of overlap there.

[–] Tollana1234567@lemmy.today 3 points 6 days ago (1 children)

its already being used by creeps. doctors/dentist are doing it while with a patient.

[–] borkborkbork@piefed.social 2 points 5 days ago

they need to be reported to their boards and lose their licenses, that shit is insane.

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[–] Flower@sh.itjust.works 29 points 1 week ago (1 children)

Tell police and ICE these glasses will automatically identify them and report their position, then stand back?

[–] minorkeys@sh.itjust.works 10 points 6 days ago (1 children)

ICE is actually a damned good argument in favour of these glasses

[–] Flower@sh.itjust.works 1 points 6 days ago

That would be pretty creepy when everytime ICE drives somewhere, there are people with sunglasses that immediately start starting at them, recording light flashing on.

[–] DarrinBrunner@lemmy.world 27 points 1 week ago* (last edited 1 week ago) (1 children)

I suppose we should never underestimate young males' propensity to perv on women and girls. Nor should we underestimate the tech bros' willingness to provide the hardware to do it.

Remember, billionaires have zero empathy, especially for we poors, and really not even for their own kids. They'll stop for two reasons only, if the pervert glasses stop selling, and/or they're forced to by laws with real teeth. Small "cost of doing business" fines won't do it, we all know.

[–] matlag@sh.itjust.works 3 points 6 days ago

Young males? We have ample proofs that the pervs men subset covers the whole range of ages from teens to old creeps.

[–] felykiosa@sh.itjust.works 26 points 1 week ago

Hope europe ban them

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