Starting today, Game Pass Ultimate drops from $29.99 to $22.99 a month. PC Game Pass will also drop from $16.49 to $13.99 a month. Prices may vary by region.

Beginning this year, future Call of Duty titles won’t join Game Pass Ultimate or PC Game Pass at launch. New Call of Duty games will be added to Game Pass Ultimate and PC Game Pass during the following holiday season (about a year later), while existing Call of Duty titles already in the library will continue to be available.

Xbox Game Pass Ultimate subscribers will continue to have access to hundreds of games on Xbox console and PC including current Call of Duty titles, in-game benefits, online console multiplayer, and major day one releases. You can find more details on Game Pass Ultimate, Game Pass Premium, Game Pass Essential, and PC Game Pass plans here, and manage your account here.

Our players cover a wide breadth of geographies, preferences, and tastes, so while there isn’t a single model that’s best for everyone, this change responds to a lot of feedback we’ve gotten so far. We’ll continue to listen and learn.

Thank you for being a part of the Xbox community.

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[–] PhatalFlaw@lemmy.world 12 points 3 weeks ago (2 children)

The price increase got me to drop it, I've since realized I don't miss it. Good business choices there M$FT!

[–] Aceofspades@lemmy.ca 3 points 3 weeks ago

Same. GPU subscriber for years but I tapped out with the last price increase. Discovered I didn't need it so here we are.

[–] jacksilver@lemmy.world 3 points 3 weeks ago

Same, the cost bump made me realize I wasn't getting enough value from it.

[–] zikzak025@lemmy.world 4 points 3 weeks ago

What a joke. Guess they truly were losing way too many customers out of sheer greed.

The only interpretation I can take from this is that the business model is unsustainable, and anyone who sticks with it is just setting themselves up for disappointment down the road.

They're in the stage now where they realized that $30/mo was pricing more people out than they were gaining in profit, so they presumably did their math and settled on their new ceiling price (which is still more expensive than it was this time last year). Only now they're going to try and make up that cost by reducing the quality of the service, starting with removing Call of Duty.

It's not going to stop at just removing Call of Duty. They still have a $7/user/mo deficit to make up for, and I doubt they're going to make that back in new/returning subscribers. Wouldn't surprise me if they decide Elder Scrolls 6 won't be coming to Game Pass at launch either.

[–] Ledivin@lemmy.world 2 points 2 weeks ago* (last edited 2 weeks ago)

Too little, too late. I don't miss it enough to care.

[–] tenebrisnox@feddit.uk 1 points 3 weeks ago

Still too much. I'm happier picking up older games from CEX for a tiny fraction of the cost.