On a June afternoon in Washington, swarms of mosquitoes were feasting on thousands of Americans as they watched a military parade roll past the National Mall. It was the US Army’s 250th birthday, which also happened to be President Donald Trump’s 79th, and the MAGA-heavy crowd watched the procession trudge down Constitution Avenue, largely silent but for the squeaking of armored personnel carriers. Groups of soldiers marched by at seemingly random intervals, as if to foreshadow the actual military occupation Trump would unleash on the city two months later.
It was overcast and muggy, and spectators had lined up for hours to get inside the security perimeter. Uniformed troops were handing out free bottles of Phorm Energy—a beverage launched nationally the month before by Anheuser-Busch and Dana White, a vocal Trump supporter who runs the Ultimate Fighting Championship. Phorm, which bills itself as the “ultimate energy drink,” is an official sponsor of America250, a government-funded nonprofit organizing a series of celebrations for the country’s 250th birthday, culminating on July 4 this year. When asked, a soldier explained he had been ordered to hand out the samples—despite Defense Department rules that bar the military from endorsing “a particular company, product, service, or website.” The Pentagon didn’t answer questions about this apparent violation.
So it goes with the Trump administration’s approach to the country’s semiquincentennial. Congress is expected to allocate some $150 million for the festivities, but that’s not enough to fulfill Trump’s vision. So corporations with links to the president or his inner circle—UFC, Palantir, Oracle, Amazon, Coinbase—have signed on as sponsors, pouring in millions of dollars alongside companies like Chrysler, Coca-Cola, and General Mills.
The promise of all that cash and spectacle helped America250 lure a flock of political operatives with Trump ties. Chris LaCivita, who helped steer Trump’s 2024 campaign, joined as a strategic adviser. Campaign Nucleus, founded in 2021 by former Trump campaign honcho Brad Parscale, helped organize America250 events. So did Event Strategies, which staged Trump campaign gatherings in 2020 and 2024, as well as the January 6, 2021, rally near the White House that preceded the attack on the US Capitol. America250 said in January that it’s no longer working with these contractors but hasn’t disclosed how much they were paid.