I think 75% is apt here, tailwind is incredibly popular and most people wouldn't know how many engineers they have. If it said "tailwind let 3 people go" I bet most (including me) would assume alright.. tailwinds big they may have 30-50 people around.. 3 is not too bad right?

I also disagree with this being entirely bullshit, I think he is right that the impact of AI has made the situation worse for him by impacting his most valuable sales funnel (their own documentation pages). But separately, it is a very populated space (UI libraries) with multiple options to compete with, some of which are rather well established and free - so it was an uphill battle to begin with.

"Traffic to our docs is down about 40% from early 2023 despite Tailwind being more popular than ever," he added. He then goes on to explain that "The docs are the only way people find out about our commercial products, and without customers we can't afford to maintain the framework."

People no longer need to look at their docs or their website because they ask AI how to do something with tailwind instead, so they no longer get to expose and advertise their product (tailwind plus).

Tailwind plus is a one time payment, not a subscription. If there are no new customers to buy it, their income is gone.

The claim is the as revenue they generate from their documentation site has been cut because LLM programming tools and AI-summaries on search engines reduce the number if people visiting the doc site