Zuckerberg lays out how he thinks this will work in the AI era: “If trends continue, then you’d expect people to spend less time in productivity software, and more time creating and connecting. Personal superintelligence that knows us deeply, understands our goals, and can help us achieve them will be by far the most useful.”
While ChatGPT’s goal is to become a “super assistant” that increasingly does more work on your behalf, Meta’s goal is to fill the free time you will theoretically get back. This strategy, while potentially dystopian, plays more to Meta’s core strengths: maximizing engagement and monetizing that engagement better than anyone else. This idea — that Meta wants to fill the free time created by productivity-focused AI — is what Zuckerberg and his deputies have been pitching more directly both internally and to recruits.
AI's going to get your work done for you so you have more time to scroll through reels of OF models on Instagram.
"I'm getting my employees to work all the time so I can maximize the amount of surplus value I extract."
"But if everyone is busy working, who is going to consoom my products?!"