Finally some uplifting Elon news in this sub

just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,

This is a drop we have not seen before for any major advertising platform,

Come on Elon, you got this. 😜

Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino

Yes that's what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
Remarkable how much Elons tactics for the past few years remind me of Trump.

Does anyone else consider it plausible that flushing $44 billion is worth the cost if it removes that meddlesome social media platform that activists rely on to syndicate human rights abuses and document all the other terrible stuff that happens around the world?

There's something way sketch about this entire narrative

Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.

I'm no business genius like musk, but I'm gonna take a guess that wouldn't even pay the bills for the ridiculous X sign he put on the roof and then had to take down.

Just hypothetically, jokes and feelings aside for discussion sake, if we assume Elon had a plan after taking over (whether he did it by mistake or whatever) what do you think it could be?

~~Lmao Elon 😂~~

~~BTW all his escapades are the biggest unpaid marketing campaign in recent history. He may not be doing it deliberately but clearly it's working, media, and people continue to talk about Musk. This free puiblicity makes his businesses more likely to succeed as people are aware of every step he takes including new businesses.~~

After careful consideration I revise my statement: Elon is the smartest person in the world as he has the most money. Just like McDonald's has the best food as they've got the most sales.

Oh wow you can't even read the news article unless if you sign up for it. That is so stupid

It's paywalled and I'm a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?

Which is it?

Fucking lying ass muskrat.

"Most" seems to be doing some incredibly generous work here.

No one should buy anything from Twitter or any of the other businesses owned by this crazy idiot

I live in Ireland so there was always limited advertising on Twitter. There might be the odd campaign but it was blessedly free of ads in general. Then one day I logged in and it was a tidal wave of hot garbage - ads in Turkish, trade fairs in Chinese provinces, African NGOs etc. Just absolutely irrelevant bottom of the barrel dreck every 2 or 3 tweets in the feed. No matter how much I blocked there was more just like it.

I don't know if this was an aberration, a bug or a cynical attempt to screw over advertisers by draining their wallets. I just uninstalled Twitter and used the web version with an ad blocker. I don't even see this shit any more. I wonder if the advertisers are still getting charged though. I hope they are though since paying $$$ for minimal engagement might convince them how worthless the platform is.

This is the best summary I could come up with:

Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month.

Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino who said in an on-stage interview last month that "90% of the top 100 advertisers have returned to X in the last twelve weeks alone."

An X spokesman clarified that the 90% figure referred to X's 100 top spenders from the prior year, and declined to publicly comment about Ebiquity's findings.

Twitter's largest clients have typically also been among the biggest spending global advertisers, such as Amazon, Unilever, Coca-Cola, and IBM, Bloomberg previously reported, citing data from the analytics firm Sensor Tower.

A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.

A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend.

The original article contains 535 words, the summary contains 203 words. Saved 62%. I'm a bot and I'm open source!

:o

Fuck this bastard

Tja