We poured so much time and money, research and will into aviation that we went from the Wright Brothers to spaceflight in a half a century. This is a great ad to capture all that momentum.
Now, with the privatization of all this knowledge procured by public means, I could easily see an ad for the opposite in the future. "We build our planes like our cars, so they only crash a handful of times, but the crumple zones will likely save you. Though, not your kids in the backseat; that's not regulated. But you'll likely survive! And think of the lawsuits for those at fault! Some of you might die, but it's a risk we're willing to take!"