this post was submitted on 25 Apr 2025
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From their own internal metrics, tech giants have long known what independent research now continuously validates: that the content that is most likely to go viral is that which induces strong feelings such as outrage and disgust, regardless of its underlying veracity. Moreover, they also know that such content is heavily engaged with and most profitable. Far from acting against false, harmful content, they placed profits above its staggering—and damaging—social impact to implicitly encourage it while downplaying the massive costs.

Social media titans embrace essentially the same hypocrisy the tobacco industry embodied when they feigned concern over harm reduction while covertly pushing their product ever more aggressively. With the reelection of Trump, our tech giants now no longer even pretend to care.

Engagement is their business model, and doubt about the harms they cause is their product. Tobacco executives, and their bought-off scientists, once proclaimed uncertainty over links between cigarettes and lung cancer. Zuckerberg has likewise testified to Congress, “The existing body of scientific work has not shown a causal link between using social media and young people having worse mental health, ” even while studies find self-harm, eating disorder and misogynistic material spreads on these platform unimpeded. This equivocation echoes protestations of tobacco companies that there was no causal evidence of smoking harms, even as incontrovertible evidence to the contrary rapidly amassed.

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[–] tilllt@feddit.org 29 points 1 day ago (1 children)

Meta whistleblower Sarah Wynn-Williams says company targeted ads at teens based on their ‘emotional state’

[...] She said the company was letting advertisers know when the teens were depressed so they could be served an ad at the best time.

[...]

https://techcrunch.com/2025/04/09/meta-whistleblower-sarah-wynn-williams-says-company-targeted-ads-at-teens-based-on-their-emotional-state/

[–] douglasg14b@lemmy.world 11 points 1 day ago* (last edited 1 day ago) (1 children)

Have we collectively forgotten that Facebook tested manipulating users emotional states all the way back in 2014?

Where they tested to see if people with depression can be even more depressed if their social media feeds are manipulated to take away positive interaction.

[–] MisanthropiCynic@lemm.ee 1 points 13 hours ago

That’s back when I attempted suicide

[–] aproposnix@scribe.disroot.org 36 points 1 day ago (3 children)

I would liken them to the automotive industry. Both have deeply harmed society by isolating people from each other (it sounds counterintuitive, I know). Both have created infrastructure that prioritizes individual consumption over collective well being, restructured daily life around corporate products, and normalized a form of privatized existence that erodes public space, shared culture, and relational life. Just as cars gutted walkable communities and made human scale living subordinate to machines, Big Tech has gutted organic social interaction, subordinating communication and attention to platforms designed for extraction and control. #fuckcars #fuckbigtech

[–] theshoeshiner@lemmy.world -4 points 13 hours ago* (last edited 12 hours ago)

Cave men said the same thing about the horse. They gutted our communal caves and made human scale subordinate to a domesticated animal. #fuckmounts

[–] fossilesque@mander.xyz 9 points 1 day ago

Don't forget the cycle of buying up all patents and shelving them if they are a threat to their goals. What a future we've wasted.

[–] ICastFist@programming.dev 2 points 1 day ago

Reminds me of a part I've recently read on The Dawn of Everything, comparing the Great Lakes natives' freedoms to our corporate owned "freedoms": while we're busy with the "possibility of freedom", they cared about the exercise of their freedoms.

Before the colonization, they were free to visit other places because they almost always had someone that belonged to their clan living there and who would receive them with open arms. They didn't have to pay anything for the travel proper, but obviously needed to take some supplies to spend the days on the wilderness. For us, if we don't have money, we don't have freedoms: gotta pay for the car+gas (or plane or ship ticket), food, housing.

[–] MTK@lemmy.world 8 points 1 day ago* (last edited 1 day ago)

considering that tobacco companies are still here, it's kind of a weird title

[–] Linktank@lemmy.today 76 points 2 days ago (6 children)

Except, you know, tobacco companies are modern day tobacco companies. They were never defeated.

[–] acosmichippo@lemmy.world 77 points 2 days ago* (last edited 2 days ago) (6 children)

it's an analogy; the author is drawing parallels between them. Obviously Tobacco companies were not "defeated" but they were regulated to hell, and I'm sure the author would say that's what we need to do with social media too.

[–] SaharaMaleikuhm@feddit.org 12 points 1 day ago (1 children)

Yeah, it's crazy how many commenters here are completely missing the point. I should really stop assuming people have any sort of intelligence.

[–] TronBronson@lemmy.world 1 points 13 hours ago* (last edited 13 hours ago) (1 children)

The tobacco industry was monopoly busted, and heavily regulated for 30 years. That’s the point. Yes they still exist, but not like they did in 1970. We should do that to social media. It’s crazy how you missed that point yet harp about intelligence.

[–] blind3rdeye@lemm.ee 1 points 12 hours ago

It’s crazy how you missed that point yet harp about intelligence.

I'm not sure why you said that. The person you are responding didn't 'miss that point'. They were themselves pointing out that other people have missed it. You are both criticising people for missing the same point.

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[–] Sixtyforce@sh.itjust.works 25 points 2 days ago* (last edited 2 days ago) (2 children)

Muted in the English world. I argue junk food commercials draw a lot of parallels with cigarette commercials of the past. For some reason obesity isn't worth prevention so the advertisements are pretty gross.

Soft drinks. Coca Cola especially really loves to tie emotions and sports/holidays to sugar water.

[–] Broken@lemmy.ml 1 points 1 day ago

Well, considering all the tobacco companies entrenched themselves in food companies you're basically right.

It's why foods are addictive, and have very little nutritional value. It's beyond "oh no its full of sugar" it the fact that everything is processed and is full of fake sugar (as an example).

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[–] TacticalCheddar@lemm.ee 12 points 2 days ago (5 children)

They were never defeated.

When you say "defeated", what exactly do you mean? You mean that they should cease to exist to be considered as such? If that's the case then I would say it's an unrealistic expectation.

I would say that they've been largely contained. If I remember correctly, back in the '50s almost half of the American population used to smoke. The percentage of people smoking has been consistently decreasing over the years thanks to regulation and increased taxation. Tobacco companies are definetly not as influential as they once were.

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[–] D_C@lemm.ee 29 points 2 days ago (2 children)

They are the asbestos of the internet.

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[–] kambusha@sh.itjust.works 14 points 1 day ago (1 children)

Thank You for Posting (2025)

[–] sanity_is_maddening@lemm.ee 3 points 1 day ago* (last edited 1 day ago) (1 children)

Great callback. I haven't thought of Thank You For Smoking in ages.

That is a prescient little film from my teenage years back in earlly 00's. The film was a nice stab at the culture of "spin" and how lobbying was gonna dig us into the hell we are now.

Hmmm, Thank You For Posting would be an actual relevant sequel in the time of endless sequels. Backdropping it with the lobbying for the Turd Reich and the ascension of Fascism and you got something there...

Thank you for reminding me of Thank You For Smoking.

[–] kambusha@sh.itjust.works 2 points 1 day ago

20 years ago, as well

[–] dwazou@lemm.ee 20 points 2 days ago* (last edited 2 days ago) (4 children)

Getting a dumbphone was one of the best decisions I took in my life. It helps me focus better and read books. I don't actually need the internet with me 24/7. If you really need me, you can call.

Try it. Some people will call you crazy. Just ignore them.

[–] EvilBit@lemmy.world 14 points 1 day ago (4 children)

I got an e-ink e-reader in the pocketable form factor of a phone (Bigme Hibreak Color). Instead of doomscrolling social media, I read a couple paragraphs of the Oppenheimer biography. Next I’ll reread Neuromancer. It’s life-changing. 10/10 highly recommended.

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[–] themagzuz@lemmy.blahaj.zone 3 points 1 day ago (1 children)

i'm curious, what exactly is the advantage of getting a dumbphone vs just uninstalling social media apps from your existing phone, or just disabling internet access all together? doesn't that achieve pretty much the same thing while still being able to keep things like navigation and being able to see when public transport is delayed

[–] 46_and_2@lemmy.world 3 points 1 day ago

It's like quitting cold turkey - removes the temptation to use these apps.

[–] TriflingToad@sh.itjust.works 8 points 2 days ago (3 children)

ok but like if I don't have music and noise cancelling earbuds I will explode

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[–] rando@lemmy.ml 18 points 2 days ago

I've been telling this to family and friends, apparently they didn't want to agree. At least there is article now. I do think current social media will be looked at in future like tobacco/smoking is currently looked at.

[–] credics@sh.itjust.works 16 points 2 days ago

Even though I knew about most of this, I never realized how striking the parallels are.

[–] Imgonnatrythis@sh.itjust.works 10 points 2 days ago

Wow. I don't know why I've never made the parallel before, but yes, this is a good way to explain to people the woes of these companies that can be overlooked in the moment but are painfully clear in hindsight.

[–] NerdyPopRocks@lemmy.world 8 points 2 days ago

Wait till you find out we still have tobacco companies, and they’ve been getting into the vape and weed game this whole time

[–] hansolo@lemm.ee 10 points 2 days ago* (last edited 2 days ago) (3 children)

Y'all, one of the far-reaching Broligarchy ideas they're hoping emerges from the ashes of the United States is the DAO, decentralized autonomous organization.

Every action in the block chain. They facilitate, and are predicated on, the idea of treating every aspect of life as a social network. Everything you do is recorded. So daily life ends up incentived toward constant, persistent, corralled engagement. The Network State is the term.

The difference is that you can't build a society on the mechanics of the tobacco industry. But you can on a human reaction industry.

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[–] FlashMobOfOne@lemmy.world 5 points 2 days ago (2 children)

I think that, in 10-20 years, the research around social media addiction will bear out this way, yes. It's wild to me how every time the discussion around regulating social media comes up, most people just kind of ignore its effects on kids' mental health.

[–] conicalscientist@lemmy.world 4 points 1 day ago

It's not very wild when you realize you're talking to addicts. The whole world is addicted.

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