this post was submitted on 16 Mar 2025
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  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[–] sunzu2@thebrainbin.org 34 points 1 day ago (1 children)

these features to malfunction up to a third of the time

That's "ai" for you lol

[–] auraithx@lemmy.dbzer0.com 4 points 1 day ago

Dropping rapidly, and using reasoning models can solve most of it today.

https://github.com/lechmazur/confabulations/

[–] Diplomjodler3@lemmy.world 23 points 1 day ago

Anyone who isn't completely high from huffing AI brainfarts saw this coming.

[–] Kyle_The_G@lemmy.world 26 points 1 day ago (1 children)

I don't want that on my phone. I just want a dumb program that sets alerts and schedules, I don't want it interpreting information and I doubt most people really need that function on a phone.

[–] tauren@lemm.ee 14 points 1 day ago (1 children)

Yeah, but smartphones have stopped offering anything new. I recently upgraded my 8-year-old device, and I hardly notice any difference. I bet other customers see that too. They are desperately trying to find the next big thing. It's astonishing, however, that all these companies completely ignore the fact that their customers don't even want AI features.

[–] homesweethomeMrL@lemmy.world 5 points 1 day ago

But but but . .. they've spent Hundreds of Billions of Dollars on this!!! You HAVE to buy it!!! Noooooooooo

[–] ToadOfHypnosis@lemm.ee 16 points 1 day ago

AI is overrated in almost every implementation that isn’t scientific research. The buzzword stock hype machine fake growth cycles are going to kill the tech industry.

[–] twinnie@feddit.uk 20 points 1 day ago (2 children)

If they know Siri’s shit then why can’t I have my power button back?

[–] brap@lemmy.world 6 points 1 day ago

Would be nice if any voice assistant actually did what I asked.

[–] Rai@lemmy.dbzer0.com 3 points 23 hours ago (1 children)

Could you explain? I have never turned Siri on, but my power button works as normal.

[–] JuxtaposedJaguar@lemmy.ml 3 points 22 hours ago (1 children)

If Siri is enabled, then the default behavior of long-pressing the power button brings up Siri instead of turning off the device. IIRC you can disable that behavior without having to disable Siri, but there's no way to set the "action button" to open Siri; if you want a Siri button, it needs to be the power button.

[–] Rai@lemmy.dbzer0.com 1 points 22 hours ago

Thank you! I am not a fan of assistants, so I’ve always kept it off.

[–] spankmonkey@lemmy.world 10 points 1 day ago

Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.

Tech companies not understanding exponential complexity is one of the funnier things to come out of recent years.

[–] ofcourse@lemmy.ml 3 points 1 day ago* (last edited 1 day ago) (1 children)

Apple fucked up no doubt. Given how hard they pushed AI as a key feature of IPhone 16 I wouldn’t be surprised if they get a class action lawsuit for this.

But it’s also interesting to read a few things from the article that makes me hopeful for when Apple finally releases the features:

  1. Let’s be honest, AI by Google, MS is shit right now. They are claiming the same promises which most of the time don’t work, but Apple chose to delay release until they could get better consistency.
  2. The executives are taking personal responsibility? I hope that’s the case and no developers are thrown under the bus for this. I’ve rarely seen an article mention personal executive responsibility from a tech firm for delays and qa issues.
  3. I hope marketing gets reigned in so they won’t push other unready features the next few years.
  4. I hope Apple releases some open source AI tooling to re-gain good will. Would love to see some more competition in the AI space.
[–] JuxtaposedJaguar@lemmy.ml 3 points 22 hours ago

I hope Apple releases some open source AI tooling to re-gain good will. Would love to see some more competition in the AI space.

That's literally never going to happen. Closed-source proprietary stuff is their MO.

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