It's easy to find fans. It's impossible to find volunteers. This is the only alternative to what's been termed "enshittification", which is just corporatization of general audience media. Only three outcomes exist for media: either it stays extremely small and never gains an audience so that it never exceeds the initial infrastructure, it shuts down because there are never volunteers or enough money in donations to employ anyone, or it becomes corporate and profit seeking in order to employ people and stay live.
Only the third of those can be defined as being successful, and it is immediately related to the term coined by Doctorow.