"Own your computer" and "Free your computer"

With a bit of a double-entendre, "It powers the world", since it's the most common server platform.

More funny: "It's not an OS. It's a hobby."

"We hope you like config files"

Sovereign Computing

Batman runs Linux. Shouldn't you?

Buy it, own it.

“If you knew what it was, you’d be using it already.”

Live, Laugh, Linux

Wobbly Windows in a Windows-less World

Jokingly: "Linux is free if your time is worthless"

Though this tongue-in-cheek tagline takes the "free as in free beer" misinterpretation of the term "free software", I've always found it a fun way to describe the time investment you'll need to make if you've spent your whole life using Windows before making the switch.

Do it yourself

Think ~~Different~~ Freely.

lol I was going to suggest "it just works"

I would not have suggested that before this year but it's definitely true now, or at least truer than for Windows/Apple.

Forget the hardware

YOU deserve better

Arch, btw.

Because it's your computer

It's pretty difficult to have a slogan when the price tag is reason enough to download it

Build a Legacy, not a Lock-In

“Capitalism kills”

If you don't read the man pages, we're going to ban you from the chat.

valve's success is the rebranding of flatpak wine fsync and dxvk as steam runtime and proton. people fucking hate Linux and will only use it by accident

Tailored for You, By You

You can fix it, really. :)

Be Your Own Tech Support

Linux: you've been using it for years and don't even know it

I'd copy you and drop the hardware. Just: you deserve better

"Linux...

"Because you don't have to be the product"

"No overlords"

"What spying?"

"Infinitely extendable"

Which one do you like best?

Probably thing valve does where all the other players in the market are so shit, you doing very little garners huge public support.